Colour trends are watched carefully in all sorts of industries – fashion,, paint manufacturer and web design to name just three.  But how do you identify a trend?  What data sources can give you a good idea of the popularity of colours?

One company that has been mining its data is Shutterstock, the online picture agency. They have picked up some clear trends when analysing the dominant colours in pictures chosen by graphic designers around the world.  North America likes greens and blues, for example, and African designers favour orange and red.  Pink is popular in China, Russia and Argentina. Beige is declining in popularity as grey rises.

Here is their infographic, designed by the aptly named Jordan Black.

We have not been paid by Shutterstock for this post – we just thought it was interesting to see one of the many sources of data that can be mined in this digital age!

Photo:  Ribbons and Rainbows photo by JD Hancock 

Tags: Colour, Colour trends, Graphic design