Rachel Jones

Dr. Rachel Jones is an expert in people-centered design and has worked for over 20 years in User Experience and R&D, specifically at the intersection of social and technology research. Rachel founded Instrata in 2001 with the aim of helping organisations to evolve services and create new opportunities that deliver greater value by adopting a people-centred design approach. Rachel has worked at two of the foremost pioneers of people-centred design, Xerox EuroPARC and Sapient (formerly E-lab). Rachel has a PhD in Computer Studies, over 30 international publications and has authored 10 patents.

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