The New Citizenship project wants to challenge the idea of an individual as a consumer – and replace it with the individual as a citizen, using the techniques of marketing and public relations(usually associated with consumerism) to do so.

in this latest podcast from Civic Radio, Jo Barratt talks to  Jon Alexander and Irenie Wilson, the Directors of the New Citizenship Project.

Has the world of commerce encroached irrevocably on our civic spaces, and how much do we care? How much is civic exclusion growing because of what participation demands or expects of us? Civic Radio is on the road, seeking out the people and organisations that are exploring these topics in different ways.

The New Citizenship Project is interested in how you create a shift in the dominant story of the individual in society from the Consumer to the Citizen.

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Produced by Jo Barratt.

This is the latest podcast in the Civic Radio series.

Other podcasts in this series can be found here:

• Launch of Civic Radio with writer and urbanist Adam Greenfield
• Social inequality and civic participation featuring Simon Willis, CEO of the Young Foundation
• At the service of the citizen:redefining civic tech conversation with tech activist Laurenellen McCann
• Re-imagining local government  with Anna Randle of Lambeth Borough Council, London
• Aral Balkan on being a citizen
• Can public servants change the face of local government? with Dave Seliger, a New York civil servant.
• Civic Innovation and the Interconnected City with Bryan Boyer